Stay ahead of the market with Chris Pollinger’s top six luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste.
July is Luxury Month at Inman. Tune in as we survey the evolving luxury market, explore emerging trends, and talk to top producers and influencers in the ultra-luxury space about how they got where they are today and the insights they’ve gained along the way. The month culminates with the announcement of the expanded Golden I Awards live onstage at Luxury Connect (July 29-30) in Las Vegas.
As we charge into 2024, the luxury real estate market is transforming rapidly. Innovation, personalization and shifting buyer preferences are driving this evolution. Here are the top six trends that we see shaping the future of luxury real estate that every elite agent needs to know.
1. Smart home technology
We are seeing a significant surge in demand for smart home technology among our elite clients. Features like smart lighting, automated window treatments, integrated entertainment systems and high-tech security innovations are no longer optional; they’re expected. These technologies prioritize convenience, security and energy efficiency.
Picture this: A homeowner can control everything from lighting to security systems via their smartphone, ensuring their home is not only safe but also energy-efficient. The emphasis on these smart features underscores a broader trend toward homes that are not just luxurious but also highly functional and sustainable.
2. Luxe outdoor living spaces
Our elite clients are increasingly valuing outdoor living spaces that offer the same level of luxury and comfort as indoor spaces. High-end properties are now featuring expansive patios, outdoor kitchens, heated pools, cold plunges and beautifully landscaped gardens.
These spaces are designed for both relaxation and entertainment, providing a seamless transition between indoor and outdoor living. This trend highlights the importance of creating versatile environments that allow for luxurious living experiences both inside and outside the home.
3. Non-urban luxury markets
There is a notable shift from urban centers to suburban and rural areas, a trend our elite clients are noticing an uptick in. High-net-worth individuals are investing in properties in locations like Aspen, the Hamptons and Napa Valley. These buyers are seeking privacy, tranquility and scenic natural surroundings. This trend underscores a desire for spaces that offer both luxury and a retreat from the chaos of city life. It’s a move toward finding balance and serenity in more remote, picturesque locales.
4. Customized and personalized homes
The trend toward personalization in luxury homes mirrors the bespoke services offered by high-end fashion houses. Our clients are demanding extensive customization options, from the layout and materials to adaptable designs that can evolve with their lifestyle needs.
This move towards tailored living spaces highlights a desire for homes that reflect individual tastes and practical requirements. Whether it’s a custom wine cellar, a home theater, or a personalized art studio, these unique touches ensure that each home is as unique as its owner.
5. Wellness-focused amenities
Health and wellness have taken center stage in luxury living. Our clients are increasingly seeking properties with wellness amenities that rival high-end gyms and spas. From private workout spaces and spa-like facilities to saltwater pools and private e-workout pods, the focus is on providing residents with exclusive, health-oriented environments within their homes. This trend speaks to a broader desire for holistic well-being, where luxury is defined not just by opulence but by the ability to support a healthy, balanced lifestyle.
6. Balanced privacy and community living
Luxury buyers today seek a balance between privacy and a sense of community. We are designing modern developments to offer exclusive, secure living with amenities that foster a sense of community, such as shared gardens, rooftop lounges and communal areas for social events. This trend caters to the dual desire for seclusion and social connectivity, allowing residents to retreat to their private sanctuaries while still enjoying the benefits of a vibrant, connected community.
The luxury real estate market in 2024 is characterized by a blend of cutting-edge technology, personalized living spaces and wellness-focused amenities. As we continue to adapt to new trends and buyer preferences, these elements will define what it means to live luxuriously. For real estate professionals, staying ahead of these trends is crucial in catering to the evolving demands of high-net-worth individuals and maintaining a competitive edge in the market.
Chris Pollinger, founder and managing partner of RE Luxe Leaders, is the strategic advisor to the elite in the business of luxury real estate. He is an advisor, national speaker, consultant and leadership coach. Learn more about their consulting, coaching and advisory programs at RELuxeLeaders.com