Most homebuyers will continue to use an agent and most homesellers will continue to cover buyer agent commissions, writes broker-owner Eric Bramlett of Austin-based Bramlett Residential.
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The National Association of Realtors settlement has sent ripples through the industry, especially concerning the future of the buyer agent commission.
The settlement, which has brought scrutiny to traditional commission structures, has many in the real estate industry wondering if sellers will now push the responsibility of paying the commission onto homebuyers.
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However, fears that this shift will become widespread are largely unfounded. The longstanding practices and market dynamics that favor homesellers covering buyer agent commissions are deeply ingrained. By understanding these dynamics, we can see why sellers are unlikely to shift this cost, despite the recent upheavals.
The role of buyer agents in transactions
A critical point to understand is that 89 percent of homebuyers use a buyer agent when purchasing a property. Buyer agents provide invaluable services, from helping clients navigate the complexities of homebuying to negotiating favorable deals.
Most buyers find significant value in having a buyer agent, and it’s clear that this preference won’t fade anytime soon. While buyers could technically be asked to pay their agent directly, it’s more likely that the current system, where sellers pay the buyer agent’s commission, will remain dominant.
Buyer agent commissions and cooperative compensation
For decades, it has been standard practice for homesellers to cover the buyer agent’s commission. Some have argued that this was primarily driven by the now-discontinued cooperative compensation agreements that were included in MLS listings. With those agreements gone, and many brokerages abandoning the practice, there’s been growing anxiety around whether sellers will continue to pay the buyer agent’s commission.
I challenge the idea that the cooperative compensation agreement was ever the main reason for this practice. Instead, sellers have consistently covered the buyer because of two fundamental reasons:
Sellers focus on net proceeds and terms
Sellers are primarily concerned with the net proceeds they’ll receive and the overall terms of the contract. If a deal offers favorable net proceeds and reasonable terms, sellers typically don’t care who pays what.
For decades, sellers have accepted costs such as title policies and home warranties — expenses that directly benefit the buyer. As long as the net figure satisfies the seller, who gets paid what in the transaction is a secondary concern.
Buyers are cash-sensitive
Buyers often have limited liquid funds for closing, and any additional upfront costs can reduce their purchasing power. It’s much easier for a buyer to offer a stronger bid when the seller covers the buyer agent’s commission, as it lowers the buyer’s cash-to-close requirements.
Given this dynamic, buyers are more likely to structure offers where the seller pays the buyer agent’s commission, making it easier for sellers to accept these offers and keep deals moving forward.
Market standards are unlikely to change
While some edge cases may arise where sellers question paying the buyer agent’s commission, the market standard has been firmly established for decades. The vast majority of transactions will continue with sellers covering the buyer agent.
These dynamics are deeply ingrained in the structure of most deals, and there’s no reason to believe this will change. Sellers care about their net proceeds, and buyers will continue to craft offers that ask for the buyer’s agent to be covered.
Early experiences with the new rules
Our firm, operating in Austin, Texas, has been navigating these process changes since they went into effect on Aug. 13.
With over two weeks of transactions under our belt and 100 agents actively working, we’ve seen a variety of responses. The vast majority of sellers have not objected to offers where they are asked to pay the buyer’s agent. However, there have been a few edge cases where sellers have focused on the buyer agent’s commission more than the purchase price itself.
In every one of these instances, we’ve successfully negotiated a solution that worked for both the seller and the buyer. Sellers ended up paying at least 80 percent of the buyer agent’s commission, and in most cases, they covered the full amount. This reinforces the idea that sellers will continue to focus on the big picture — favorable net proceeds and strong offers — rather than getting hung up on commission details.
The path forward: Education and negotiation
As the real estate industry adjusts to these new rules, it’s important to focus on education and clear communication with clients. Sellers need to understand that paying the buyer agent’s commission can still be in their best interest, as it can potentially lead to stronger offers and smoother transactions.
Likewise, homebuyers may continue to benefit from reduced closing costs, and buyer agents can maintain their vital role in the transaction process.
While the NAR settlement has introduced uncertainty, the fundamentals of real estate remain unchanged. Sellers care about their bottom line, buyers are cash-sensitive, and the structure of most deals will continue to support a seller-paid buyer agent commission.
Eric Bramlett is the owner of Bramlett Residential, a top-performing real estate brokerage in Austin, Texas. You can follow Eric Bramlett and Bramlett Residential on Instagram @Bramlett.Resi and Facebook.com/BramlettRE.